Category: Sales and Marketing

How to Find the Right Sales and Marketing Consultant

The process of advertising to the general market through traditional means is one many companies have mastered. It is the transition to online methods that often baffles an organization because of the countless details involved with internet advertising. Choosing to hire sales and marketing consultants is a good idea when a company is lacking experience […]

The Difference Between Small Business Sales And Marketing

Small business sales and marketing are two of the most important components of a business’ survival within in the market. Marketing basically involves the process of designing a product based on the specific needs of the market and the customers within it and promoting products through advertising and other effective methods. Moreover, this field includes […]

Revenue is Sales and Marketing’s Responsibility

Responsibility ultimately is the willingness to be at cause over something, as opposed to being the effect. The words ‘willingness’ and ’cause’ should be highlighted. Additionally there is what could be called “areas of responsibility”. The responsibility of a fisherman is to catch fish. Period. If fishing in an area and not getting bites, then […]